The Company
A global leader in manufacturing and technology, it serves the construction, mining, forklift, industrial, and forestry markets.
Business Challenges
To enhance their market impact and strengthen customer relationships, the client faced a complex set of challenges aimed at elevating their sales team’s capabilities. These challenges included:
- Gaining expert-level proficiency in customer-centric selling to build and sustain customer loyalty.
- Transforming the sales team into a trusted, long-term partner that delivers significant value.
- Addressing the lack of formal sales training, as 59% of salespeople had not received any.
- Preparing salespeople more effectively, given that only 25% felt marginally prepared by onboarding training at the dealership.
- Designing a comprehensive and world-class learning journey incorporating onboarding, sales methodology training, and continuous professional development.